For media interviews please contact the Communications and Public Affairs Department at 905.430.4001 or by email at firstname.lastname@example.org.
launched its new name, tagline and visual identity in 2009 to better
reflect the hospital’s expanded mandate, role and future directions.
For more information or assistance on the use of our brand, please contact the Communications and Public Affairs Department at email@example.com or 905.430.4001.
Meaning of the Ontario Shores Brand Ontario Shores reflects the
geographic scope of services and the spectacular location of the main
campus that overlooks Lake Ontario. On a symbolic level, shores implies a
safe place at the intersection of land and water, expressing the
hospital’s role in treating patients with serious mental illness and
helping individuals on their journey to recovery.
Centre for Mental Health Sciences represents the organization’s focus
on scientific research and education to improve patient care. As a
teaching hospital, it demonstrates the organization’s role as a
specialized mental health care provider using evidence-based best
The circular symbol of the logo subtly reflects the letter O and S within an
image of a shoreline to demonstrate a path to symbolic recovery. The
bright colours convey healing, optimism and hope. The use of earth tones
reflects the natural environment and the warmth and compassion the
organization has always been known for.
The tagline, Discovery. Recovery. Hope. encapsulates the
organization’s vision. The term ‘discovery’ expresses the important role
self-discovery plays in the patient’s journey to recovery, the
organization’s commitment to research and ongoing learning for its
health professionals. Discovery, and the opportunity for recovery, is
the basis of hope for patients, families and communities.
Use of the Corporate NameThe full name of the organization is
Ontario Shores Centre for Mental Health Sciences. The approved short
form of the name is Ontario Shores.
When using the hospital name in documents, please use the following standard:
use of the name is Ontario Shores Centre for Mental Health Sciences
(Ontario Shores) with the approved short form in brackets. Following
that, the short form, Ontario Shores can be used throughout the
Corporate LogoThe Ontario Shores logo is the basis of our
visual identity. It consists of three parts, the symbol, word mark and
descriptor. These components must be used all together at all times. The
logo must always be placed in a highly visible position on a white
background. The symbol must always be used with the words and cannot be
For a copy of the logo, please contact the Communications and Public Affairs Department at 905.430.4001 or firstname.lastname@example.org.
High Resolution Photographs